Creating vibrancy
Place-makers for inspiring spaces and places
We ensure downtown Calgary is a place for all Calgarians to enjoy through consistent, innovative activation.
Our stakeholders and partners all benefit when Downtown vibrates with activity, and when the perception of Downtown Calgary is more positive for more people. An active downtown is also critical for attracting and retaining new business and talent.
The goal of our Downtown Calgary brand is to cycle visitors and residents throughout Downtown, attracting them with unique experiences for diverse populations.
Our catalyst role is as diverse as our offerings; we instigate, facilitate, connect and advocate. We study who is (or isn’t) Downtown, and make sure the clusters of experiences attract the ideal audience segments. Creators, post-secondary students, millennials and empty-nesters join Downtown workers and suburban families dozens of times every year.
No matter the season or time of day, residents and visitors can delight in place-making activity that has tangible benefits for multiple stakeholders.